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Cristian Fazi
Director Express Services Italy, Logistics4You
Cristian Fazi is the entrepreneur who has revolutionized the freight transport system by focusing the strategy on a key value: speed. Logistics4You, founded after almost 40 years of experience in the industry, specializes in deliveries with dedicated express vans. It is able to load goods within 3 hours and deliver throughout Europe in just 24/48 hours. Even in city centers, including holidays. Cristian Fazi has always been involved in logistics. His father worked in this sector with his own company, which over the years had become a point of reference in Italy.
After his studies, Cristian Fazi makes his apprenticeship and takes the license to be a truck driver. He drives a lot for a long time and delivers literally everywhere. A few years later he became traffic and commercial manager. In 2008, however, the company began to suffer from the economic crisis. The difficulties become more and more difficult to stem, so much so that failure arrives in 2012.
“At the time I was a young professional, but I was determined and I decided not to give up. I preferred to take that experience as a new starting point rather than an end and I invested in myself. I did training courses, both personal and entrepreneurial. In 2015 I embarked on a new venture with a transport company. An experience that allowed me to finally understand which value to focus on to gain competitive advantage and change the industry: speed. This is how my business idea was born. Traditional transport needed to experience a revolution”.
Companies have it clear by now: the best advertising no longer passes through commercials, but through product delivery times. A package arrived undamaged, at the right time and in the right place will spark positive word of mouth like nothing else. A study from Universal Mccann (UM) for Il Sole 24 Ore, proves that Covid-19 lockdown has transformed consumers into “on-life” consumers and this trend will get stronger. Cristian Fazi has collected in his first book all the experience gained in the industry for over 40 years. His book highlights the strategic role of logistics to run a successful business: “Spedire è facile (se sai come farlo)” (“Shipping is easy (if you know how to do it): the step by step guide to set up your shipping strategy and make your customers happy”).